Evaluation Question 4

Evaluation Question 3

Evaluation Question 2

Evaluation Question 1

Finished Advert

Finished Digipak

Finished Music Video

This is our final version of our music video, after we added the corrections we were given by our audience in the previous lesson.

Audience Feedback

This is our audience feedback for our final music video.

Constructing the advert

Today we were constructing our magazine advert to promote the artist we chose for our music video. It was quite challenging as Photoshop is a difficult picture editor to use but we used a previous candidates past advert as a template to guide us on how to make our advert unique and aesthetically pleasing. Below is a screenshot of the construction phase once we finished editing our image; we were trying to upload the picture onto blogger so it can be viewed.

Below is a picture of our teacher showing us how to overlay images on Photoshop.

Constructing the Digipak

Today my group and I were constructing our digipak, it was quite difficult for us on a whole because this is our first time exercising our skills in Adobe Photoshop. Below is a picture of our teacher helping us write some text over the front cover of our digipak.

We have done nearly every side of the digipak, we just need to do the back cover now. 

Music Video Rough Cut/Feedback

This is some members of the audience that watched our rough cut version of the music video and they gave us some feedback.

Our feedback:

Great use of variety of locations

Spinning shot 

Transitions between black and white to colour

Didn't like the borders on the split screen

Didn't put the name of the artist at the song at the beginning or end

Should put the scenes that show emotions in black and white for more of an effect

Now we have been given our feedback we will incorporate them into the final cut.

Editing Day 2

Today was the second day of editing, we have now completed 75% of the construction phase of our video. In the photo below we are just adding the remaining footage we recorded the previous week which was the band scene.

Below is a screenshot of us editing a specific clip to change on the beat. We had to go back and refer to our blog 'Editing On the Beat' to master the technique as we found it quite challenging at the beginning of the lesson. 

By the end of the lesson we had finished nearly all of our editing, so we made a lot of progress. At the beginning of the lesson there were large gaps between the clips we had in our video but now there is only one small gap at the beginning of the video that we have to fill. We have also started playing around with effects to see what specific clips look better in black and white.

Editing Day 1

Today was the first day of editing for my group, we had to save all our clips onto the computer before uploading them onto Premiere Pro and using them otherwise when we remove the camera from the computer our media would disappear. We had to download our chosen song from YouTube and use mp3 converter to store it on the computer so it would be compatible when we drop and drag the song onto our project. We had to add our exam board, names and candidate numbers before adding any footage onto the video. Right now all we have are our cutaway headshot and midshot scenes of the "artist" (me) singing, we're just playing around with different shots seeing what works and what doesn't. 

6th Day of Filming

Today we filmed in the school compound and it was mostly shots of me modelling near the trees so we could fill up the big gaps in our project, we took a few takes of me singing and walking around. Now all we have left is the band scene and a few shots of Shakira.

Filming Day 5

Today we filmed our dancing scene starring Shakira, this was a bit more complicated than the other scenes because it was a pivital moment in the video so we had to get everything right. We had to do some match-on-action shots so that was quite time consuming, we also had to be weary of the studio lights when Shakira was dancing just in case she tripped on them. Ralia was acting as a judge so her shots were simple, we just needed a few of her looking up so the audience know she's paying attention to Shakira.

Filming Day 4

Today I filmed some more cutaway scenes in central London. I wore a denim dress

Filming Day 3

Today we had to shoot Shakira warming up and doing a bit of exercise, it took about 30 minutes to record because we had to take multiple takes of the same shots so we can merge them together when we edit. The picture below is of me filming Shakira while she was running in the school playground.

2nd Day of Filming

Today was our second day of filming with the same location but a different area, today we shot in the school hallway. It was easier in a sense of experience, after filming yesterday I knew exactly how to take directions from Tayo so it was easier to understand each other but we did shoot more complex shots as I was modelling. We had to get the camera in awkward positions in order not to get the school door in the shot and ruin the shot as Tayo was filming me huddled in a corner. We did another shot of me modelling in the centre of the shot and as there was a lot of white background behind me Tayo found inspiration from it, she said we can add animation in our video! All the emotions that are expressed in the song can be floating in bubble writing on the blank wall and I pick the words up and throw them which will be interesting to edit and watch. We also got an extreme close up of my eyes opening to symbolise the start of the song and focuses on the dark eye shadow I was wearing to reflect the dark tones of the song. I wore double denim to look cliche and edgy rather than girly. Overall, today's shoot was successful we got a lot of useful footage and we are one step closer to the finishing product. Below is 'behind the scenes' footage.

1st Day of Filming

Today, we shot all our mid - shots we're going to be using in the cutaway scenes of the music videos so I had to lip - synch which was surprisingly straightforward (if you know the lyrics). We filmed it in school but you would never guess as you can only see the plain white background so it looks like a professional studio. Mr. Johnson set up the professional lights to cut all shadows away and bad lighting, it was quite warm on my face and blinding if you look directly at it but I still managed to pull through. I loved the experience of it all!


Below is a collage of pictures created from all the different angles we filmed.

As you can see there is a variation of shots and it is aesthetically pleasing to the eye... It will also make our music video look high quality when we've started editing it.

Costumes & Props

Character Name: Tori Kelly  (me)
Costume number 1: Denim jacket, jeans, white trainers Costume number 2: Silk top, mid white skirt and sandals Costume number 3: Beige jumpsuit and metallic trainers	Props for that scene: None Props for that scene: Handbag, sunglasses and a coat Props for that scene: Microphone
Character Name: Female Dancer (Shakira)
Costume number 1: Hoodie, top, jogging bottoms and trainers Costume number 2: Hoodie, top, legging and socks	Props for that scene: None Props for that scene: Schoolbag

Risk Assessment

Risk Assessment

Group Members:    Nadine, Barbara, Tayo                                                                              Location: Robert Clack School & London

Hazard	Person(s) at Risk	Likelihood of Hazard 1 – Extremely Unlikely 5 – Extremely Likely	Severity of Hazard Outcomes 1 – Very Low Risk 5 – Very High Risk	Risk Level (Likelihood + Severity) 2	Measures to Take to Manage Risk	Risk Managed? Y/N
Someone falling over the light’s cables	Everyone in the group	4- Likely	4 – High Risk	4	Always look where you’re going and always put the cables to one side.	Yes
Falling over while dancing	Shakira	5- Extremely Likely	5 – Extremely Likely	5	Wear appropriate clothing, always do stretch exercises before dancing to avoid strain
Burn ourselves by the lights	Everyone in the group	4- Likely	5- Emergency High Risk	4.5	Make sure a teacher is present to disassemble the lights	Yes
Could’ve had an outdoor injury e.g. falling over	Me (Nadine)	4- Likely	4 – High Risk	4	Wear appropriate footwear and always look where I’m going

Contacts

Emergency Service: 999
Robert Clack School: 02082704222
Other Contacts: 07877520199

Animatic

Here is my animatic below, I made this to get an insight into what my music video will be like.

Storyboard

Today we created our storyboard the day before our first attempt of shooting. We did this as we need to have a physical draft of what we expect to see in the video, once I drew everything out it made the video look easier to tackle as it broke it down into baby steps. This is a vital step before filming and now we have higher hopes for the final product.

Shot List

Shot List
Scene	Shot Number	Description
Scene 1 Scene 2  Scene 3 Scene 4 Scene 5 Scene 6 Scene 7	1           2, 3,4, 5 6,7 8, 9, 10 11 12, 13, 14 15, 16, 17, 18	Shakira walking into her audition room. Nadine singing along to the lyrics Shakira exercising in two different locations Shakira and her practising partner rehearsing their dance Nadine in central London with her friends having fun Shakira in her audition dancing and the judge examining her Nadine performing in a band room with her band mates singing along with the song.

Shooting Schedule

Shooting Schedule

Day	Scene	Location	Equipment	Costumes	Props	Cast +Crew
16/09/15 17/09/15 01/10/15 14/10/15 15/10/15	cutaway headshot scene dancing cutaway scene London cutaway scene Band cutaway scene Audition scene	Robert Clack School (lower site) Robert Clack School (higher site) dance studio Marble Arch	camera, tripod, lights camera, tripod camera, tripod	denim jacket, jeans and white trainers hoodie, leggings, top denim dress	a guitar	Nadine,Tayo, Barbara Nadine, Tayo, Barbara, Shakira, Naphtalie Nadine, Tayo, Barbara Nadine, Tayo, Barbara, Shakira Nadine, Tayo, Barbara,

Location Sheet

Location Visit Sheet Project Title: Tori Kelly - Bottled Up Music Video Director: Barbara Date: 1/8/16

Rough Sketch/Explanation of location and key points to note  Hyde Park is one of the largest parks in London, and one of the Royal Parks of London. The Park is the largest of four parks which form a chain from the entrance of Kensington Palace through Kensington Gardens and Hyde Park, via Hyde Park Corner and Green Park (19 hectares), past the main entrance to Buckingham Palace and then on through Saint James's Park(23 hectares) to Horse Guards Parade in Whitehall. The park is divided in two by the Serpentine and the Long Water. Access to location via:  Any means of public transport Name and number of location contact:  None

Health and Safety Issues to note: - A member of the crew could trip, fall over and get seriously hurt - We could hurt a member of the public with our filming equipment - We could trip over the filming equipment

Potential Filming Problems : ●      People may get in the way of our shot ●      People may accidentally damage our filming equipment while passing by ●      The weather may suddenly change and disrupt our filming

Additional Notes:  (map of area/weather forecast etc)

Audience Research

Treatment

Treatment

Group Roles Nadine - Tori Kelly Shakira - female dancer Barbara - guitarist Tayo - pianist Cinematographer: Nadine, Barbara and Tayo Mise-en-scene: Editing: Nadine, Barbara and Tayo

Title:  Tori Kelly - Bottled Up Music Video

Synopsis: Shakira is the female dancer who is the centre of the music video, in the beginning of the video you see her battling with stress in order to succeed in her dance audition which you see at the end of the video. Nadine (myself) who is playing the role as the singer shows emotions such as anger and frustration throughout the video. The female dancer imitates the younger version of Tori Kelly.

Key Genre Conventions: As this is a pop video the conventions are: rapid cuts editing to the beat bright lighting narrative based close-ups

Mood Board

We created this mood board to get a better sense of what message we wanted to come through in our music video. Our mise - en - scene is clearer now because it is clear to all of us what emotions we want to come through such as sadeness and anger, in order for the video to correlate with the song. We also incorporated some concepts into the mood board, like dancing and heartbreak and we know we want the video to tell a story to the audience.

Initial Ideas

Information about the Artist